Find your next winning channel.
Most teams don't have a channel problem, they have a decision system problem. This tool walks you through three of the six steps from Spud's drive workshop: Discover, Prioritize, and Design. You'll leave with a completed test brief with kill criteria, ready to hand your team Monday morning.
1. Discover
Define your outcome, map acceptable unit economics, and generate channel ideas.
2. Prioritize
Turn ideas into hypotheses, then run a live ICE scoring session with the room.
3. Design
Fill in the test brief with budget, timeframe, kill criteria, and scale criteria.
4. Brief
Export your finished Channel Test Brief to take home and run.
- ⏱Takes about 15–20 minutes.
- 👥Prioritize includes a live scoring round — score solo, or invite your table to join on their own phones with a session code.
© 2026 Spencer Rule. Built for Spud’s Drive 2026 workshop.
No login. Come back and use at the start of each quarter.